Sexy CPR training video misses its mark

A German social welfare and first aid organization has produced a video that some news outlets have called “sexy” to raise awareness of bystander CPR. The five minute video is a compilation of modern pop songs whose lyrics have been changed to explain the benefits and mechanics of compression only CPR.

Although the campaign attempts to connect with people 25 and younger by using songs like Robin Thicke’s “Blurred Lines”, Taylor Swift’s “Shake It Off”, and Beyoncé’s “Single Ladies”, the decision to dress the actors in a way that mimics the actual music videos causes the central message of the campaign to be lost.

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